The Advantages of Making Business Look Good to The Society ...

Making a business look good to the society is a function of Corporate Social Responsibility. The most immediate advantage of CSR is receiving a support and acceptance from the society. The company is convinced of its support in the community. The community can determine the success of the company in the sense that when they rally behind each other and complaint to the government leaders that the company does not provide any benefits to the society upon which it operates, the licensing can even be revoked. The community should be able to benefit from the business since it operates within their locality. For instance, as part of improving its image, a business organization may decide to employee workers from the neighboring society hence getting their support.? Other benefits of assuming a support from the community is that the company may not be targeted by illegal groups such as thugs and rioters.

The prospective customers become happy of their company. They gain pride to be associated with the company due to good corporate social responsibility. The impressed customers become loyal to the company. They in turn persuade other customers to come in and consume the company?s products. Therefore, potential customers are tapped. Surely, a good CSR is as effective as a marketing tool.? Due to its role in supporting the community, the business wins sympathy from other consumers and they begin to buy the company?s products.

A business that capitalizes on good CSR attains a competitive advantage. The clientele base is improved and sales volume increase. Some of the corporate social responsibilities are by themselves sales strategies in which a company indulges in CSR as part of its selling campaign. In this case, the company persuades the consumers to buy products so as to support a marginalized population. The consumers buy not because they want to use the product, but since they want to have the chance to make their most needed contribution. The company sells its products and at the same time raises funds for the intended project.

Due to the positive image created, the sales volumes ?double? and the company is geared towards profitability. Being a market leader entails many tasks and CSR is one of the strong ways in which a company can build a strong competitive advantage and beat its competitors. When a company responds to the earthquake tragedies by providing contributions to aid the victims or support a charity walk or marathon event to raise funds for the less fortunate in the society, such a positive contribution is received with a lot of support from the society.? The company enjoys the benefits of being accepted in the community. This turns out to be another way of promoting business growth. The environment within which the company operates is rendered favorable. The company can make a full swing to invest in other areas within the society. However, when it receives a resistance from the community, it may not survive in its operations. The need for business organizations to expand their operations prompts them to first win the support of the society.

Source: http://www.crawley.biz/the-advantages-of-making-business-look-good-to-the-society

sun news masa god stalin stalin red tails red tails