With the rise of the internet in recent years, toy manufacturers have had to find new ways to make their toys remain contemporary and fun for children. There may be no better example of this than Webkinz. These small stuffed toys offer kids the fun and excitement of a traditional plush toy, but with a modern twist. Introduced in 2005, each of the toys comes complete with an internet code. When entered on the Webkinz website, the toy's owner can access a virtual version of the doll itself. The owner is then given access to 'Webkinz World' - a huge online community of Webkinz owners.
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Source: http://www.moojos.com/2011/kids-and-teens/202147-an-introduction-to-webkinz.html
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